The Null Device

Every so often, it seems, some stuffed shirt at Time-Warner decides that maximising shareholder value requires them to "update" their Looney Tunes brand to make it "more relevant" to today's 12-year-olds. In the 1990s, they gave Bugs & Co. a ghetto makeover, dressing them in hip-hop street fashions and posing them like gangsta rappers, and undoubtedly moving quite a few Tweety-the-thug T-shirts. Now, the classic properties are getting an extreme makeover, redrawn to look more edgy and hardcore and techno-tough for a new generation of kids. Oh, and they live in a spaceship and fight crime. Nobody will accuse this Bugs, I mean Buzz Bunny of being sexually ambiguous.

¶ looney tunes marketing time warner why? 0

AOL Time Warner have come up with a new form of synergising their recording labels and online service: putting recording artists on their tech support line. If you call AOL's technical support number, you will hear prerecorded messages from Warner artists such as TLC and LeAnn Rimes, instructing you to "listen to the menu carefully prior to making your selection", and then urging you to buy the album "you've been enjoying during this call". (via Plastic)

¶ aol business commercialism marketing the recording industry time warner 0